Privacy Policy

1. Who we are

Bump Circle is operated by Wellness Support Group Limited, the controller of the personal data described here. Wellness Support Group Limited is registered in England and Wales under company number 16707294. Its registered office is 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.

For privacy questions or rights requests, contact developer@chewybytes.com.

2. Information we handle

• Account and identity: email address, display name, profile image, sign-in provider, provider identifiers, and an anonymous device identifier.
• Journey information: journey type, due date, conception/start date or birth date, whether this is your first baby, concerns you select, baby name, viewed weeks, bookmarks and preferences.
• AI chat: messages you choose to send and the journey context used to make an answer relevant, such as pregnancy week, due date, first-baby status, baby name and selected concerns.
• Purchases: product, entitlement, renewal and transaction status supplied by Apple, Google and RevenueCat. We do not receive your full payment-card details.
• Communications: newsletter choices, support requests and other messages you send.
• Circle community: Circle name and handle, journey and due-month space membership, posts, comments, reactions, blocks, reports, moderation decisions and information needed to investigate safety complaints.
• Technical information: app/browser version, device and operating-system details, IP-derived approximate location, diagnostics, security events and limited service-use events.

Some journey and chat information may reveal health information. We treat it as special-category personal data under UK data-protection law.

3. Why we use it

• Contract: to create and secure an account, calculate your current journey week, show the content you request, synchronise supported account data, and provide or restore paid features.
• Explicit consent: to process health-related journey details and optional AI-chat context, and for optional product analytics. You can withdraw consent, though this may prevent the affected personalised feature from working.
• Legitimate interests: to secure Bump Circle, prevent abuse, diagnose faults and understand aggregate service reliability, and to moderate Circle, investigate reports and protect members, after balancing those purposes against your rights.
• Legal obligation: to meet applicable tax, accounting, consumer-protection, security and lawful-request requirements.

Newsletter and other direct marketing is sent only when you request it, and every marketing email includes an unsubscribe route.

4. AI chat

When you use chat, Bump Circle sends the messages in that conversation and the context described above to Anthropic to generate a response. Chat history is also saved on your device so you can reopen it. Do not include information you do not want processed for this purpose.

AI answers can be incomplete or wrong. They are general information, not diagnosis, treatment, emergency monitoring or a replacement for your own maternity team. Bump Circle does not use AI to make decisions with legal or similarly significant effects about you.

5. Providers and sharing

We use service providers only where needed to run Bump Circle. They currently include Vercel for hosting, Neon for the account database, Sanity for editorial content, Anthropic for AI chat, RevenueCat and Apple/Google for mobile purchases, Resend for email, and Sentry for privacy-limited diagnostics. Plausible and Vercel provide aggregate web measurement. PostHog product analytics is off by default and is enabled only after consent.

Apple, Google and Facebook also process information under their own notices when you choose their sign-in service. If you follow a link to an independent practitioner, that provider processes information under its own privacy notice; Bump Circle does not silently combine private-practice records with app analytics. We do not sell personal data or use third-party advertising in Bump Circle.

6. International transfers

Some providers may process information outside the UK. Where the law requires it, we rely on UK adequacy regulations or contractual and organisational safeguards intended to protect the transferred data. Contact us for more information about safeguards relevant to your information.

7. Storage, retention and security

Journey data, bookmarks and chat history are currently primarily stored on your device. Account and supported synchronisation data is kept while your account is active. Circle posts and comments are kept while they remain part of the community conversation. Deleted or moderated material and reports may be retained for a limited period where needed for member safety, complaints, fraud prevention or legal obligations. Newsletter information is kept until you unsubscribe or ask us to erase it. Diagnostics, security records and provider backups are kept only for the period reasonably needed for their purpose and are then deleted or overwritten on their normal schedules.

We use access controls, encrypted transport, provider security controls and monitoring designed to protect information. No online service can guarantee absolute security. Please keep your device and sign-in methods secure.

8. Your choices and rights

Depending on the circumstances, you may have rights to access, correct, erase, restrict or receive a copy of your information, and to object to some processing. You may withdraw consent without affecting processing that was lawful before withdrawal.

Use the in-app deletion control or follow our account-deletion instructions. You can also contact developer@chewybytes.com. You may complain to the UK Information Commissioner's Office through ico.org.uk/make-a-complaint.

9. Children and changes

Bump Circle is not directed at children under 13. If local law says you cannot agree to these terms or consent to this processing by yourself, a parent or legal guardian must do so where appropriate. This does not limit your right to seek confidential healthcare from an appropriate professional.

Circle is separate from the anonymous tracker and is available only to account-linked members who confirm they are 18 or over.

We will update this notice when the product, providers or law changes. Material changes may also be shown in the app or sent to your account email.